Kroha receives the 2005 German Printing Industry Innovation Award
Düsseldorf, 29 September 2005:
For the sales packaging and displays category in the field of printed products the award went to a case-like packaging unit for an exclusive convertible care kit. What particularly struck the eye of the judges was the successful combination of partial high gloss finish for differentiating product depictions and glossy sections with colour gradations. Overall this combination could give rise to an extraordinarily high quality design, the ideal complement to BMW’s premium brand positioning.